Starting a clothing brand takes more than a good logo. Here is a practical order of steps that keeps costs low and avoids common mistakes.
1. Pick a niche and a customer
Decide who you are selling to: gym wearers, streetwear fans, outdoor riders, teams or boutiques. A clear customer makes every design and pricing decision easier.
2. Plan a small first collection
Two to five core styles is enough. A hoodie, a tee and a jogger can already form a collection.
3. Create sketches and a tech pack
Your tech pack is the manual your manufacturer follows. See how to make a tech pack.
4. Find a manufacturer that accepts small orders
Choose a manufacturer with low minimums who will guide new brands. Read how to choose a clothing manufacturer.
5. Order samples and refine
Check fit, fabric and decoration. Expect one or two sample rounds. See the sampling process.
6. Place a small first run and launch
Order a limited quantity, photograph the product and start selling through your store, social media or boutiques. Reorder what sells.
Dezo Industry works with new brands every day. See how we help startups or request a quote.