This free logo placement guide shows the standard logo sizes and positions US clothing brands use on T-shirts, hoodies, crewnecks, polos, joggers, shorts and caps, in inches, on real garments. Pick a product and a placement to see the exact size, try your own logo, then put it on a free mockup.
1 Product
2 Decoration and size
3 Pick a placement
Tap a box on the garment to see its size. Adult size M shown; sizes are common US standards and are confirmed on your sample.
Send this placement to Dezo Industry
Our team replies with price, MOQ and sampling time, usually the same day. Your files go to Dezo only.
Standard logo sizes for shirts, hoodies and hats (inches)
| Placement | Usual size | Where it sits |
|---|---|---|
| Left chest | 3–4.5 in wide | About 3 in below the collar seam, 4 in from the center |
| Center chest | 8–12 in wide, 2–5 in tall | Top 3–4 in below the collar seam |
| Full front | 11–13 in wide, up to 14 in tall | Top about 3 in below the collar seam |
| Oversized front | 14–16 in wide, up to 18 in tall | Top 2–3 in below the collar seam |
| Sleeve | 2.5–3.5 in | Centered, 1–2 in above the sleeve hem |
| Back neck | 2–3.5 in wide | About 1 in below the collar seam |
| Upper back | 10–12 in wide, 2–4 in tall | Top 2–3 in below the collar seam |
| Full back | 12–14 in wide, up to 16 in tall | Top 4–5 in below the collar seam |
| Joggers thigh | 3–4 in | 3–4 in below the waistband, wearer’s left leg |
| Cap front | 4–4.5 in wide, 2–2.25 in tall | Centered, about 0.5 in above the brim |
How big should a left chest logo be?
Most US brands use a left chest logo 3 to 4 inches wide. Up to 4.5 inches still looks right on adult sizes. For embroidery, 3.5 inches is the sweet spot: sharp detail without a stiff patch of stitches.
How far below the collar should a shirt print go?
A center chest or full front print usually starts 3 to 4 inches below the collar seam on T-shirts and 4 to 5 inches on hoodies, so it sits under the hood. A full back print starts 4 to 5 inches below the collar seam.
Do I need a different print size for each shirt size?
One print size usually works from S to XL. Youth sizes need a print about 20% smaller. For 2XL and up you can keep the same print or go up to about 10% bigger. Tell us when you order and we set it up per size.
What file should I send?
Send vector artwork (AI, PDF, SVG or EPS), or a PNG at 300 dpi at the final print size. You can also place your logo on a free mockup and send it to us, and our team checks the size before your sample.
Logo placement guide: next steps for US brands
Have a question about logo placement guide? Our team answers within 24 hours. You can also design your product first and send it with your request. Get a free quote or design a free mockup.